With degrees from Miami University (Ohio) and Northwestern University (MBA), Bill Kling started his career in advertising in Chicago on major consumer brands including Nestle and SC Johnson. Here, Bill got his first glimpse of the skin care business.

Eventually, Bill moved from Chicago to Dallas to start his own marketing consultancy. This professional pivot led Bill to a small Swiss company that made a niche heavy-duty skin moisturizer named Eutra. Bill acquired the North American rights to Eutra and founded a company in 1988.

He launched the brand EltaMD that gradually expanded to cover a broad range of dermatology products including sunscreens with broad spectrum UVA and UVB protection combined with elegant aesthetics. In fact, he developed the best-selling product, EltaMD UV Clear so his wife would wear sunscreen on her face! This gradually transitioned Bill from marketing to product formulation, whereby he helped formulate nearly all the EltaMD products until he sold the company in 2012.

Kendell, a bioinnovation engineer, embarked on her illustrious career as a summer intern at Swiss American, EltaMD's parent company. Her passion and dedication in the lab led to rapid progression from intern to a leadership role, shaping countless products used globally. With a degree in biology and chemistry, Kendell solves meaningful problems, driven by a passion for enhancing lives.

Collaborating with Benova co-founder Bill Kling, she creates products inspired by real-life challenges faced by friends and family. Her drive to serve people undergirds the Benova company culture, where customer feedback and service is top priority.

Kendell is a wife and mom of two young boys who have grown up watching her steadfastly approach any challenge with poise and determination. Her zest for life is demonstrated through her love for horses, gardening, woodworking, and scuba diving. To Kendell, a proper balance between work and family mutually enhances the other.